As Managing Director of Media Development Consulting, Jim Alkon has witnessed change in B-to-B media at every turn and helped organizations alter their businesses and strategies to maximize growth along the way. He has run brands and publications, increased revenue and profits, breathed new life into titles, repositioned troubled ones, created new editorial vehicles and revenue sources, improved corporate websites and monetized them effectively, launched events left and right, and initiated customized client programs. Just a few of the brands he has influenced with intelligent business development, content creation, marketing strategy and sales management are: Meeting News, Agenda/Best Events magazine, Business Travel News, Travel Agent Magazine and EXPO Magazine. He also has held an executive role at event technology company etouches and currently serves on the Executive Committee and Board of Directors of Meeting Professionals International’s Greater New York Chapter as Vice President of Marketing and Communications. Jim has spoken on subjects ranging from Event Technology Trends to The Multigenerational Workplace to Managing Meetings Effectively and Efficiently. He has been involved in industries as diverse as film production, pharmaceuticals, and spas and wellness. A graduate of Syracuse University, in his spare time Jim can be found with his family, his dog, playing golf poorly, reading novels, playing the piano, and rooting for any sports team that has the word “Boston” on its jersey.