Jeff Hurt
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Jeff Hurt has worked in events/nonprofit arena for more than 20 years including Keep America Beautiful as a consultant/trainer/writer; Keep Texas Beautiful as Education Coordinator; Professional Development Manager for Meeting Professionals International; Professional Development Manager for Promotional Products Association International; and Director of Education and Events for the National Association of Dental Plans. He has also served on several board of directors for several North Texas, state and national charities and organizations.

Results 1 - 10 of 13
by Jeff Hurt / February 20, 2012
Meeting professionals often hear they need to be more strategic in order to succeed. The successful meeting professionals that can move seamlessly back and forth from the logistics to the big picture are those that rise to the top. They are the ones that gain a seat at the executives’ table...
by Jeff Hurt / February 9, 2012
Most nonprofit associations find it difficult to abandon anything. Everything is a cause or “God’s work.” Yet performance and results are extremely important and often difficult to measure and control. Moral Versus Economic Causes A moral cause is an absolute good. For example,...
by Jeff Hurt / January 9, 2012
What’s in store for your organization in 2012? Volatility, multiplicity, versatility and mobility. At least that’s what Gartner’s analysts say is coming in 2012. Volatility In chemistry, volatility is the measure of the tendency of a substance to vaporize. What a great analogy...
by Jeff Hurt / December 23, 2011
Rock stars! Just those two words create images in our minds of fun, money and pleasure. Rock stars get paid to bang on drums, strum guitars and scream into microphones. They get to do what they love daily. Traits Of The Rock Star Event Professional So what does it take to be a rock star event...
by Jeff Hurt / December 4, 2011
It takes courage to move out of the comfort zone! So many nonprofit associations and their boards have adopted a risk averse environment. They see little incentive to change or experiment. In the coming three to ten years, those organizations that stay the course will not succeed. Those that refuse...
by Jeff Hurt / November 1, 2011
“It’s all just a numbers game. There’s not a secret to increasing event registration. You just sell more,” says your boss. “You want to increase your sales? Just talk to more people. Pick up the phone and call more potential attendees. Send out more emails. Create...
by Jeff Hurt / October 23, 2011
I remember the first time I gave a virtual presentation. I was in a small conference room with six other panelists. A camera on a stand faced me. To my left was a computer that looked like a mashup of the old overhead projector and a touch screen. A large screen displaying six feeds at once was on...
by Jeff Hurt / August 18, 2011
There’s good news, and there’s bad news, on the horizon for meetings and events. Take a look at these statistics released from current research reports. 1. Meeting Spend Up; Satisfaction With That Spend Down Meeting spend was up 22% for 2010 as compared to 2009. Yet, 66% of respondents...
by Jeff Hurt / July 14, 2011
Attention is a payment of the brain’s resources. It requires that we adjust, engage and sustain each of our nine brain areas involved in attention. We must also exclude, suppress or ignore external and internal distracters. Ultimately, we need a highly disciplined internal state and the right...
by Jeff Hurt / June 20, 2011
If you haven’t made the shift from serving members to involving them, consider this your wake-up call — and your roadmap. Sociologists identify today’s online networked individuals as the participatory class. For many adults, the Internet primarily means the web. For others it...