6 results
by Jim Alkon / March 14, 2012
I asked three smart friends if they’ve ever heard the term, “Enterprise Engagement.” (I also asked three not-so-smart ones.) They were all clueless. I just heard the expression this week. Wikipedia tells us EE focuses on achieving long-term financial results by strategically...
by Jim Alkon / February 29, 2012
“If vendors are only focused on selling, they are missing the boat.” This observation was offered by one of the most respected educators in our business, Joan Eisenstodt, in the context of an online discussion assessing the merits of hosted-buyer programs. Joan suggests that hosted-...
by Jim Alkon / January 22, 2012
What’s the difference between the independent meeting planner you met on the elevator and the one you’ll have a drink with and the one you’ll sit next to at dinner? Visit their websites. Check their references. Still hard to separate. Super customer service? If they don't make...
by Jim Alkon / January 11, 2012
Are you the type of meeting planner who would attend an industry event at an exotic resort all expenses paid and, as part of the bargain, speak with a few industry suppliers who have paid heavily to meet you even though you have no interest in their products? -Of course you aren’t. Does an...
by Jim Alkon / December 9, 2011
Listen to these old industry trends I dug up looking through magazines in the attic: shorter and smaller meetings, meeting closer to home, more focus on content, shift away from luxury venues, evaluating objectives, decreasing lead times, doing more with less. Those were the hot buttons of another...
by Jim Alkon / November 30, 2011
What are the top five trends affecting the meetings industry in the year ahead? Attending the MPI Greater New York Chapter’s recent inaugural education event, I expected to get the perspective from speaker Shawna Suckow, founder of SPIN (Senior Planner Industry Network). That’s not...