Results 1 - 10 of 16
by Jeff Hurt / May 11, 2012
Walk into any space and consciously or not, that space tells us about how to respond. We internally feel what we are supposed to do there. We read the physical environment like we read another person’s emotions. The context of the space determines what we do there. Space Matters Space is...
by Jeff Hurt / April 23, 2012
You’ve spent hours surfing websites, reading bios, evaluating presentation descriptions and viewing speaker online videos. You’ve finally reached a decision and secured a professional speaker to keynote your opening general session. You feel relief, accomplishment and maybe even...
by Jeff Hurt / March 29, 2012
Have you ever been in an Apple Store? They are bright, open spaces with lofty ceilings, sleek design and great technology to play with at your fingertips. They offer a variety of services from the private one-on-one Genius Bar consultations to how-to classes to events to roving staff that are more...
by Jeff Hurt / February 20, 2012
Meeting professionals often hear they need to be more strategic in order to succeed. The successful meeting professionals that can move seamlessly back and forth from the logistics to the big picture are those that rise to the top. They are the ones that gain a seat at the executives’ table...
by Jeff Hurt / February 9, 2012
Most nonprofit associations find it difficult to abandon anything. Everything is a cause or “God’s work.” Yet performance and results are extremely important and often difficult to measure and control. Moral Versus Economic Causes A moral cause is an absolute good. For example,...
by Jeff Hurt / January 9, 2012
What’s in store for your organization in 2012? Volatility, multiplicity, versatility and mobility. At least that’s what Gartner’s analysts say is coming in 2012. Volatility In chemistry, volatility is the measure of the tendency of a substance to vaporize. What a great analogy...
by Jeff Hurt / December 23, 2011
Rock stars! Just those two words create images in our minds of fun, money and pleasure. Rock stars get paid to bang on drums, strum guitars and scream into microphones. They get to do what they love daily. Traits Of The Rock Star Event Professional So what does it take to be a rock star event...
by Jeff Hurt / December 4, 2011
It takes courage to move out of the comfort zone! So many nonprofit associations and their boards have adopted a risk averse environment. They see little incentive to change or experiment. In the coming three to ten years, those organizations that stay the course will not succeed. Those that refuse...
by Jeff Hurt / November 1, 2011
“It’s all just a numbers game. There’s not a secret to increasing event registration. You just sell more,” says your boss. “You want to increase your sales? Just talk to more people. Pick up the phone and call more potential attendees. Send out more emails. Create...
by Jeff Hurt / October 23, 2011
I remember the first time I gave a virtual presentation. I was in a small conference room with six other panelists. A camera on a stand faced me. To my left was a computer that looked like a mashup of the old overhead projector and a touch screen. A large screen displaying six feeds at once was on...