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Building Awareness For Your Brand
by Jim Alkon / January 22, 2012
What’s the difference between the independent meeting planner you met on the elevator and the one you’ll have a drink with and the one you’ll sit next to at dinner? Visit their websites. Check their references. Still hard to...
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Event Etiquette: How to Introduce State and City Officials and In What Order?
by Robert Hickey / January 16, 2012
  Dear Mr. Hickey, I am involved in fund raising for a non-profit charity. We have a fundraiser on Saturday, November 7th. I expect several Washington State Representatives, The mayor of our city, and several city council members to attend...
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Be Our Guest – That Is, If You Qualify...
by Jim Alkon / January 11, 2012
Are you the type of meeting planner who would attend an industry event at an exotic resort all expenses paid and, as part of the bargain, speak with a few industry suppliers who have paid heavily to meet you even though you have no interest in...
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Four Macro Trends That Will Affect Your Organization In 2012
by Jeff Hurt / January 9, 2012
What’s in store for your organization in 2012? Volatility, multiplicity, versatility and mobility. At least that’s what Gartner’s analysts say is coming in 2012. Volatility In chemistry, volatility is the measure of the tendency...
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3 Event Predictions for 2012
by Eric Wasnick / January 2, 2012
  It’s a New Year! Happy 2012! The tides of change in the event industry likely won’t slow in 2012. Here are 3 forces likely to continue impacting the event business. “Green” Events Sustainability within the event...
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